Google Chrome’s Miku Commercial Wins Bronze in Cannes Lions International Festival

 

Google Chrome Japan’s commercial featuring Vocaloid sensation, Hatsune Miku, has recently won the Bronze Lion Award in the Direct Lions Award category of the Cannes Lions 59th International Festival of Creativity. The Direct Lion Award category is given to commercial ads that show creative and effective use of direct marketing. The Cannes Lions International Festival is held in Cannes, France from June 17 to June 23 and is pretty much the largest event in the world of its kind.

Google Chrome’s Miku CM ad features the song, “Tell Your World” with Hatsune Miku as well as media coverage from 40 different countries showing fans around the world as well as footage from the Mikunopolis concert event which took place at Anime Expo LA last July.

Source: Hatsune Miku Miku